"INNOVATION IN PACKAGING DESIGN. KEYWORDS AND TOOLS"
International conference organized on occasion of the presentation of "Packaging Design Archive".
It will be developed a confrontation, at international level, among research and teaching activities, aiming at examining and debating innovation in packaging design.
The conference will provide an overview on the state of the art and it will encourage the definition of new paths of innovation in the area of Communication Design.
POLITECNICO DI MILANO, Bovisa Campus
PK Building, CASTIGLIONI Hall
Via Durando 10, Milan (Italy)
November 13, 2009
h.2.00 pm
For further information: packagindesign.indaco@polimi.it
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International Conference
"INNOVATION IN PACKAGING DESIGN. KEYWORDS AND TOOLS"
POLITECNICO DI MILANO
INDACO DEPARTMENT
ORGANIZED BY
UdRD d.com - Communication Design Research and Teaching Unit
Identity Systems/Packaging Design
SCIENTIFIC PROJECT
Valeria Bucchetti
COORDINATION
Erik Ciravegna
WITH THE CONTRIBUTION OF
COMIECO - the National Consortium for the Recovery and Recycling of Cellulose-based Packaging
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SCIENTIFIC COMMITTEE
José Allard, Pontificia Universidad Católica De Chile (CL)
Giovanni Baule, Politecnico di Milano
Arturo Dell'Acqua Bellavitis, Politecnico di Milano
Sebastián García Garrido, Universidad De Málaga (ES)
Vladimir Ivanov, Saint-Petersburg State Polytechnical University (RU)
Marco Sachet, The Italian Institute of Packaging
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PROGRAM
1.45 pm REGISTRATION
2.00 pm WELCOMING AND CONFERENCE OPENING
ARTURO DELL'ACQUA BELLAVITIS, head of INDACO Department, Politecnico di Milano
GIOVANNI BAULE, head of Communication Design Program, School of Design, full professor of INDACO Department, Politecnico di Milano
PIERO ATTOMA, president of COMIECO
PIERO CAPODIECI, president of AssoGrafici, vicepresident of CONAI
2.40 pm INTRODUCTION SPEECHES - PRESENTATION OF PACKAGING DESIGN ARCHIVE
VALERIA BUCCHETTI, researcher of INDACO Department, professor of the School of Design, Politecnico di Milano
ERIK CIRAVEGNA, contract researcher of INDACO Department, assistant professor of the School of Design, Politecnico di Milano
3.20 pm SPEECHES OF THE INTERNATIONAL GUESTS
IAN ROONEY, director of PACKLAB, senior lecturer of Packaging and Brand Design Department, Lahti Institute of Design, Lahti University of Applied Sciences, Lahti (FI)
IÑAKI GRANELL, coordinator of Advanced Degree Vocational Training in Advertising Graphics, Escola Massana Centre D'art i Disseny, Barcellona (ES)
SYLVAIN ALLARD, head of Graphic Design Program, Packaging Design professor, École de design, Université du Québec à Montréal, Montréal (CA)
5.40 pm FINAL REFLECTIONS