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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN
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COCA-COLA LIGHT BY ROBERTO CAVALLI
limited edition packaging
glass and ceramics
end-user packaging
range of products
bottle
soft drinks
transgressive
pop
unusual visual association
smooth
identity by textures and patterns
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COCA-COLA LIGHT BY ROBERTO CAVALLI
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COCA-COLA LIGHT TRIBUTE TO FASHION
MAGNIFICENT5
COCA-COLA LIGHT BY NATHALIE RYKIEL
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GRAPE BATTERY / TRAUBENBATTERIE