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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN
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BOXED WATER IS BETTER
packaging as a new medium
unusual visual association
unusual structural association
end-user packaging
single product
extra-use of packaging
contemporary
cardboard and paper
gable top
water
new product
instruction through pictograms
identity by typography
identity by colour
4
cases similar to:
BOXED WATER IS BETTER
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FURRY UTOPIA
YO AMO LA LECHE
TISERVEDAVVERO?
WOOLWORTHS MILK
