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POLITECNICO DI MILANO. DESIGN DEPT. COMMUNICATION DESIGN RESEARCH GROUP. IDENTITY SYSTEMS / PACKAGING DESIGN
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McDONALD'S NEW PACKAGING
information about content
information accessibility
end-user packaging
range of products
cup
sachet
clamshell
cardboard and paper
photo to describe
identity by photo
identity by typography
opaque
contemporary
identity by colour
update
3
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McDONALD'S NEW PACKAGING
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