Philippe Becker design created a sophisticated brand identity with an appetizing colour palette to delineate each of the four main categories: solps and starters, entrees, sides and desserts. With the food hand-packaged in clear, stand-up pouches, a double-sided label was developed to attach at the top. One master label works for every item in a category through th euse of add-on laser-printed stickers.
Reference:
Mark Hampshire, Keith Stephenson, DemoGraphics Packaging, Logos, Modena, 2007
