Graphic designers Meat and Potatoes produce their own brand of clothing, prints and books for young adult cool-hunters who shop in boutiques and online. With their T-shirts, they take the "limited edition" concept and keep it true toits artistic roots by creating a ready-to-frame hand silk-screened, numbered art print for each T-shirt. The polystyrene meat tray packaging plays brilliantly on the company name. Creative Director and CEO Todd Gallopo sums up this design approach and concept thus: "Whenever I buy a T-shirt, it's most likely due to the art or graphic on it. Our concept of creatingg a limited-edition, silk-screen print of the same art that's on yhe shirt and custom packaging it with the T-shirt creates art that is both wearable and permanent." The "undesigned" style of the branding is information driven, allowing the T-shirt art to do the selling. Clarity of information is also central to Werner Design Werk's branding for Outset, Tragt's private label brand of luggage. As an entry-price-point luggage range aimed at first time travelers and college students, icons included in the hangtag enable consumers to compare the different price points and features.
Reference:
Mark Hampshire, Keith Stephenson, DemoGraphics Packaging, Logos, Modena, 2007
