Little monsters adorn Turner Duckworth's packaging for Superdrug's children's haircare range - a tongue-in-cheek reference to the little monsters hint at the fragrance of each product type: a two-headed monster for two-in-one shampoo and conditioner, a dripping three-eyed monster for after-swim three-in-one conditioning shampoo and body wash. Kids love the illustrations and the name connected with parents.
Reference:
Mark Hampshire, Keith Stephenson, DemoGraphics Packaging, Logos, Modena, 2007
