From Cocoon: "Cocoon designed packaging for Hair Do Zoo that not only served a functional purpose by holding shampoo and body wash products, but also doubled as building blocks to play with during bathtime, or to build forts with once the bottles were emptied. The dual purpose not only helps extend the packaging's life cycle (making it eco-friendly), but also helps build brand equity - block by block."
Reference:
http://www.cocoonbranding.com/
