The package for iRiver MP3 Player is communicatively coordinated with the mono-branded iRiver stores, but it can be also sold in other stores maintaining a distinctive identity and a strong visual impact.
The lid protects and shows the product inside.
The accessorizes are contained inside the lid and the base, which are fixed together by a semi-transparent clasp, which makes the product visible and offers a solid support to information.
Reference:
Kozak Gisela, Wiedermann Julius, Package Design Now!, Koln, 2008
