Compared to traditional trays the new packaging for the "Affettuosi" di Casa Modena reduces packaging weight by up to 50%. The choice of the collapsable flexible pouch also reduces volume, whilist safeguarding the container's performance. The consumer doesn't find a rigid tray but a practical-to-use flexible pouch which is collapsable and easy to reseal.
Reference:
ItaliaImballaggio 7-8, Luglio-Agosto 2007
