For years, Coca-Cola has encouraged people to share happiness and has even provided surprising ways to share a Coke.
But, until recently, one thing couldn't be shared: an actual can of Coca-Cola. "So we asked ourselves, ‘what if they could?'" explains Eugene Cheong, chief creative officer, Ogilvy & Mather Asia Pacific. With that same sentiment, Ogilvy & Mather Singapore and Ogilvy & Mather France pooled resources and thinking to take the Coca-Cola can and design it to be twisted, turned and shared.
This can has been distributed in March in Singapore.
Reference:
http://www.coca-colacompany.com/stories/coke-for-2-sharing-can-doubles-the-happiness
