CANTINE FLORIO

CANTINE FLORIO- image

"The pack designed by the Duca di Salaparuta Company's marketing division and created by Cartografica Pusterla evokes the gestural expressiveness of the rural producer who normally packs products by wrapping them in newspaper. Several characteristics such as tufa (for Baglio Florio) and lava (for Morsi di luce) or bamboo (for Passito di Pantelleria and Malvasia delle Lipari) that personalize the packaging convey the land of origin and the care and attention bestowned on grapes to produce wine. This pack's salient feature is a cylinder fully formed assembled by hand. Materials were researched and used during the design phase tacking into account the type of product to be packed; in particular, two types of card were selected thet have the same finish but are of a different colour and able to create pleasure to both sight and touch."

Reference:
ItaliaImballaggio n. 4, April 2008, http://www.ecma.org/templates/mercury.asp?page_id=1800

reported by:

Packaging Design Archive

on:

24.03.09

Credits

Country: Italy
Year: 2008
Producer: Cartografica Pusterla

Award: ECMA Awards "Most Innovatie Design of New Use of Cardboard", 2008