The project is called "catch of the day" because it collects the trash which can be found on the beach: from condoms to aerosol cans, all the items were packed and sealed like a common freezer food item, and promptly left on display at farmer's markets. Saatchi & Saatchi LA and Surfrider Foundation worked together to raise the consciousness of people about sea pollution.
Reference:
http://saatchila.com/?p=313
