Brand identity work by Luca Fontana for the first butcher in Milan who has an open kitchen. The graphic is simple but of great effect, with an interesting use of photography: on each pack or menu are printed pictures of different tools used in a butcher shop.
Reference:
http://www.osso-macelleriaefornelli.com/index.htm ; http://www.behance.net/gallery/Osso-Macelleria-Fornelli/6858031
