The shape of the package, along with the picture on top, wants to remind of the whole fruit sliced in a half.
Reference:
http://www.behance.net/gallery/Quick-Fruit-packaging-concept/216596
The shape of the package, along with the picture on top, wants to remind of the whole fruit sliced in a half.
Reference:
http://www.behance.net/gallery/Quick-Fruit-packaging-concept/216596