Four varieties of milk were branded and packaged in a retro-inspired fashion, producing a more youthful, modern look for pint-size milk containers. A subtle color palette from a retro-inspired shapes and design were used in this branding and package scheme. The target audience is younger to middle-aged customers at upscale grocery stores and delis such as whole foods.
The pattern of the bar in the background represents the simplified patterns you would see on a cow.
Reference:
http://www.behance.net/gallery/Ambrosia-Milk-Packaging/1165001
