1664

1664- image

Brasseries Kronenbourg teamed up with Crown and world-renowned contemporary designer, Philippe Starck, to launch a stylish 50cl aluminum promotional can.
The can is decorated with a unique ink developed by Crown specifically for this project. The eye-catching silver ink creates a "pearl-like" quality when rotated under light. The resulting effect adds a luxury appeal to the well-known Kronenbourg brand.
The promotional package also features a chic cap that further differentiates the product on store shelves.

Reference:
http://www.starck.com/en/design/editeurs/1664/

reported by:


on:

24.04.13

Credits

Country: France
Year: 2004
User: Brasseries Kronenbourg
Producer: Crown

Designer: Philippe Starck