Señor John's bbq sauce consisted on the redesign of identity, bottle labels, four-bottle package design, and shopping bag design for a busines whose profits are use to fund Feeding the Nation's Homeless non for profit foundation, funded by El Paso, Texas major John Cook.
The inspiration behind each of the designs were cardboard signs used by homeless people in the United States. I used handmade typography and illustrations, trying to mimic the signs to grasp attention. Each flavor label had a different color, all which were bright to contrast the cardboard texture. I also tried to design the shopping bag in a way that it served not only for consumer purposes, but also as an informational point of reference about homeless facts. Instead of just walking around showing a brand, the bag can send a message and provide opportunities for future conversations about homelessness, a big problem in America.
