Harumph! is a package design and brand for a fictional beer company. It's target audience consists of young people who revel in the spirit of beer along with the attitude and charisma that pairs with it. The name is inspired from 19th century robber-barons who would proclaim "HARUMPH!" in the spirit of a good conversation to make a new friend.
Reference:
http://www.ohbird.com/harumph.html
