The packaging contains an existing black soap as an activist product to create an awareness campaign against the danger of oil water transportation. The product is called (in French) « I wash my hands» referring to Pontius Pilate and also to the attitude of the oil industry in regards to the oil spills. The campaign also acts as a reminder of famous oil spills like Exxon Valdez and Dona Marika's.
Reference:
http://packaginguqam.blogspot.it/2009/03/joyeux-anniversaire-exxon-valdez.html
