Marinella Spa produced an information campaign about custody of children: through milk cartons the user comes to know the reality of custody and finds all the information about the socio-sanitary District. The slogan is "Mi affido di te: Aggiungi un sorriso alla tua tavola" ("I entrust myself to you: Add a smile to your table". "Entrust" and "custody" in italian correspond to the same word and table refers to the moment of a meal) and brought custodies to increase of 80%.
Reference:
http://www.miaffidodite.it/miaffido/
