During 80s in USA the use of milk cartons as a medium to find missing people spread over, especially in case of missing children. Etan Patz was the 1st one: in 1979 his picture and his personal data appeared on a side of the carton, along with the last place where he'd been seen.
This time, the packaging has been used because of its widespread availability in consumers' houses; in particular, milk belongs to basic necessities and people buy it every day, so it let the message reach the highest possible number of people.
As with all NCSC Programs, all the layouts and camera-ready artwork are supplied by the Council without charge of any kind to carton manufacturers thus, allowing photographs and biographies to be placed on hundreds of millions of milk carton side panels, bringing the faces of abducted children and the reality of this national disaster directly to countless Americans.
