Big Fish won the Gold DBA Design Effectiveness Award for best branded packaging for Dorset Cereals, and its packaging for Gu ice cream, which combines the practical concerns of temperature control with aesthetics, won a Design Week Award.
Reference:
http://www.bigfish.co.uk/dorsetcereals.php; Arts Project Packaging Design, N.109 - april 2008, http://lovelypackage.com/dorset-cereals/
