The product is a cardboard packaging for pet fish food in flakes. The choice of this material allows to obtain significant savings in terms of production and disposal, combined with a great product recognition thanks to its uncommon shape makes it highlight from the rest of the market.
The cardboard also suggests a new way of usage: drawing inspiration from the existing candy packagings is in fact assumed as new type of dosing for oatmeal.
The concept is characterized by a minimal and essential graphic design both for identification of the packaging and recognition for the customer.
