PROBAR ORIGINAL RECIPE PACKAGING

PROBAR ORIGINAL RECIPE PACKAGING- image

Probar is a high performance energy bar made from whole, raw foods. Each flavor is a different mix of fruits, nuts, berries, and seeds. Unlike most energy bars, Probar's ingredients are natural and recognizable. Moxie Sozo was hired to redesign Probar's entire product line. After the new launch, sales increased dramatically, market share improved, and the company picked up numerous new retail accounts.

Reference:
http://www.moxiesozo.com/index.php?t=feature&id=18&type=packaging

reported by:

Packaging Design Archive

on:

13.03.11

Credits

Country: USA
Agency: Moxie Sozo