"Lattina" is a packaging concept that reinterprets the traditional anonymous milk container so that it can convey a message too often forgotten: milk is a biological and natural product.
The solution is a small version of a traditional milk can, capable to raise awareness around issues like the importance of drinking biological milk, produced in not-intensive herds. The can is wrapped by a paper strip containing some brief information (such as where the milk has been produced or why it is important to drink biological milk).
Reference:
http://www.behance.net/gallery/LATTINAA-%28Latte-in-lattina%29/665684
