YELLOW+BLUE

YELLOW+BLUE- image

Yellow+Blue = Green, as in organic wines in recyclable Tetra Paks. Spear Design Group developed the new packaging that tells the Yellow+Blue story for the company’s four eco-friendly, organic wines: Malbec, Torrontes, Sauvignon Blanc and Rosé. Wine descriptors and factoids wrap around the eco-friendly carton: Artisanal wine from the world’s best vintners, made with organic grapes, 93% wine 7% packaging, smaller carbon footprint costs less to ship, contains 33% more wine than a 750ml glass bottle. The type grows up vertically to create visual impact. Signed by the Founder & President of the company, W. Matthew Cain.

Reference:
http://geoffspear.com/portfolio/yandbwines.html

reported by:

Serena Raschellà

on:

20.07.10

Credits

Country: United States of America
Year: 2009
Agency: Spear Design Group