Rob Schellenberg, a recent graduate of Iowa State University, send in the packaging he designed in his final semester abroad in Rome: "After becoming very interested in wine, i designed these conceptual bottles based on the famous wine regions of Italy. The wine labels based on the longitudes of Italy and it's famous wine regions. Depending on the degrees north, the wine region was associated with a numerical logo and topographic map of it's location in the country."
Reference:
http://www.robschellenberg.com/wine.html
