From Ashley Lewis' website: “When my grandpa was diagonosed with cancer and diabetes our trips to the candy store changed a little bit and I couldn't help but feel the sugar free candy he had to buy was marketed as second best. Wonderplay strives to create a healthier candy without pointing that out, so if it became kids' favorite from the beginning, we might all grow up a bit healthier. This standards manual was inspired by children's books.”
Reference:
http://ashleymlewis.com