From Harpun website: “Økologiske Norgården (Ecological Norgården) is a new ecological brand from Norways biggest meat and poultry company; Nortura (Gilde + Prior). They wanted a clean and natural look for their packaging. They didn't want a "traditional" ecological design, but still competent and modern. So we wanted to make a design that "acted on the offensive", was attractive and had a strong personality."
Reference:
http://www.norgarden.no , http://www.harpun.no