Recipease is an original food outlet developed by Jamie Oliver. Williams Murray Hamm created the new retail concept for ‘food explorers’, targeting customers who get excited about preparing and learning to cook food. To communicate the sense of meal assembly by telling a story, the consultancy devised the idea of an Airfix-style food kit, and used illustrations to create a witty language that talks about good food and how easy its is to cook.
Reference:
http://www.creatingdifference.com , http://www.jamieoliver.com/recipease
