The ME (Mobility Expanded) brand was a sub-brand of Jensen, which wanted to give ME its own identity for the earbud and headphone market. The project aimed at re-inventing the ME brand to make it more appealing to a younger audience. In this project each earbuds package becomes a character with its own personality. Earbuds themselves are used as the eyes of the various characters: Bodie, Emo, Jay D., Jill, Skull Rojo and Zoie Jane.
Reference:
http://www.jdainc.com/news/noteworthy/?noteworthy=mar09.html
