JACK DANIEL'S BY MAYDAY

JACK DANIEL'S BY MAYDAY- image

The black box of this limited edition is characterized by the use of text as an iconic element: the typographical composition represents the shape of the bottle on one side, and degrades to a background graphic pattern on the other side.

Reference:
http://www.maydaylivingbrands.com

reported by:

Packaging Design Archive

on:

02.03.10

Credits

Country: United Kingdom
Agency: MayDay
User: Brown Forman

Award: Pentawards Gold Award "Beverages: Limited editions", 2009