Doublebox project is the result of a co-marketing operation by Box Marche and the producer of "La Galvanina" mineral water.
Doublebox, consisting of a folding carton containing a 330 ml glass bottle, is meant for a double use: after its first use, the bottle can be filled with tap water and used as a flower vase and the box serves as a bottle cover.
Reference:
http://www.italiaimballaggio.it/italiaimballaggio/01_02_06/sezioni/02_oscar/art1_oscar.html