On occasion of the Antonio Marras's fashion show A/I ‘09-‘10 a book was published in a limited edition (2000 copies). Nivea Crème package, dressed with white big polka dots, is set among the recycled paper pages of the book. Each page, with a hole in its centre, is a different dress. In the last page, a cardboard doll comes to life, it can be taken out and then dressed.
Reference:
http://www.marieclaire.it/beauty/bellezza/box-limited-edition