"W!" stands for "Wine" and "AL" refers to the chemical symbol of Aluminium. With the term "Generation" the project addresses to a new generation of audience, more "green-oriented". Aluminium is in fact eco-friendly material: 100% recyclable, but lighter and more shock-resistant and corrosion-resistant than other materials. It's durable, an excellent thermal conductor and endlessly reusable. The new green pack is a multipurpose bottle, both indoor and outdoor.
