A clear, new graphic identity, with all 160 products carrying Naturapoteket's name now well coordinated, creating a coherent whole and having a uniform tone communicating a younger, more modern and more lively brand.
The products are colour-coded to make it easy for customers to find and choose the right product. The communication on the products is clear, quick and easy.
Reference:
http://www.bvd.se/en/projects-packaging-naturapoteket-1.htm
