If Nestlé created an icon with its chocolate syrup half a century ago, here is a new concept developed by Mélanie Boucher. The product is compressed sparkling chocolate powder to mix with a good glass of milk. The steam designed to extract the powder pastilles from the tube emphasize the dynamite look.
Reference:
http://www.notcot.org/post/19414/, http://packaginguqam.blogspot.com/2009/03/kko-melanie-boucher.html