The O-Company's 33cl bottle of OGO oxygenwater has a highly distinctive shape. Its bottle, simple and geometric should help to persuade consumers of the benefi ts of extra oxygen in an increasingly polluted environment. The tantalising round OGO bottle encases a uniquely high concentration of oxygenated water from the source in europe's Taunus mountains, with over 200mg of oxygen per litre, which is 35 times that of regular water. Like a capsule rich in 'well-being and vitality'. In 2002 its designer Ora-Ito received the "Oscar for the best packaging". His style is described as ësimplexity; simple in its complexity .
Reference:
http://www.designboom.com/contemporary/pet.html, http://www.ogolife.com/home
