Lucky Strike in Spain launched the new X-Pack, an innovative pack, consisting of two bodies united in the form of X, which opens like a book, to the right and left, showing four di erent internal surface on which are four visual games that seek to off er consumers a moment of entertainment. The concept of a new X-Pack is "Open it where you want." Madrid G2 has been the agency responsible for creating the new design inside the two bodies, with four games printed on them. The pack contains a total of 20 cigarettes, 13 in one side of the pack and 7 in the other. The new pack is limited edition.
Reference:
http://esicdircom.blogspot.com/2008/02/nueva-cajetilla-de-lucky-strike-con.html
