From Robot food website: "Drinks Well wine brand & label concept. The aim - to create a supermarket friendly label to appeal to the mass market. If a large retail channel wants an own brand with a clear message, offering delicious, good value, ready to drink wine, Drinks Well is the ideal solution. We are now targeting Drinks Well to wine distributors and supermarkets in the hope that will want to take it on."
Reference:
http://www.robot-food.com/
