Japanese packaging design is famous for being elaborate and rich with splendour. But going eco has become the recent buzz word and companies are using this oh-so-trendy eco-friendliness as a competitive advantage. Here's clever packaging solution where tofu gets packaged with a simple balloon and air. This Kamakura-komachi’s idea is a great example for reduced packaging: Its elastic material is extensively stretched, and when pierced with a toothpick, the balloon bursts and only a tiny bit remains. Reduce with more exibility.
Reference:
http://pingmag.jp/2008/07/18/japanese-design-7-how-to-reduce-packaging/, Japanese Design #7: A How-to-Reduce-Packaging Journal, http://www.kamakurakomachi.com/
