Japanese Morinaga Mammy Milk Drink is a range of milk-based drinks addressed to kids. The packaging design is very simple, based on one brand colour and a differend funny animal character for each packaging. The animals are personified and shown while they're playing a sport, so that the children - who are not always so glad to drink milk - are induced to drink associating it with the "taste" of playing and an increase of power due to drinking milk.
