This packaging and brand identity was created by the agency Pearlfish for a new range of fresh and healthy hand-prepared food, sauces especially designed for children. The design aims to appeal to children for its soft storybook style, showing a range of characters that entertain and educate children about good eating; every pack even contains a picture to be coloured and the story of the character shown on the pack. Little Dish and Pearlfisher have won the New Brand of the Year (SME) award at the Marketing Society Awards for Excellence 2008.
Reference:
http://www.pearlfisher.com/portfolio/littleDish.htm
