Johnny Cupcakes is a teens wear American brand which has recently realized a limited edition T-shirt marketed by iconic packaging which looks like a dynamite stick. The packaging consists of a red cardboard pipe closed by a plastic plug on each tip, while the fuse is a cord dangling from the edge of the packaging. A label is found on the red roll, explaining all the technical information about the product inside, which enhances, using a B/N graphic design, the communicative potential of the packaging.
Reference:
http://www.johnnycupcakes.com
