The matericity of the content is communicated through the opaque treatment of the external surface that contrasts with the pearlescent effect of the inside "drawer". The structure emphasizes the functional value of the pack while using the product (protection and conservation).
Reference:
V. Bucchetti, Packaging tra vista e tatto, Edizioni POLI.design, Milano 2007.
reported by:
Packaging Design Archive
on:
08.06.09
Credits
Country: Italy
Year: 2007
School: Politecnico di Milano, School of Design (Milan, Italy)
Course: Workshop "Packaging tra vista e tatto" 2006-2007, Communication Design Bachelor Degree
Lecturers: Valeria Bucchetti, Giuseppe Meana with Erik Ciravegna and Sara Sanvito
Partnership: ProCarton Italia
Students: Linda Barbolan, Anna Maria Bobilewicz, Elena Bortot
