The package evokes the organoleptic and physics properties of the coffee grains ("caffè in grani" in Italian), involving the user in the discover of the product. The surface treatments lead the user to open the package and use the product. With this intent, the transformation of the container guides the user's gestures. Prototype realized by GPP Industrie Grafiche.
Reference:
Bucchetti, Valeria, Packaging tra vista e tatto, Edizioni POLI.design, Milano 2007.
