CARAMELLE ALLE ERBE

CARAMELLE ALLE ERBE- image

Packaging for herbs candies ("caramelle alle erbe" in Italian). The solution was developed starting from the analysis of the product characteristics:in particular the fact that these candies are sticky and they paste themselves one on another. The container, economical and essential in its cubical form, was then designed inserting four thin paper sheets, glossy and opportunely folded, which keep separated the rows of candies. The form and the surface treatments of the opening system elements help, visually and tactilely, the user in accessing to the product. Besides, the "milling" effect on the surface also reminds the candies aspects.

reported by:

Packaging Design Archive

on:

04.06.09

Credits

Country: Italy
Year: 2008
School: Politecnico di Milano, School of Design (Milan, Italy)

Course: Workshop 2008-2009, Communication Design Bachelor Degree

Lecturers:
Valeria Bucchetti, Giuseppe Meana with Erik Ciravegna and Sara Sanvito

Partnership: ProCarton Italia

Students:
Davide Rusconi, Claudia Tavella, Stefano Totaro, Andrea Venturini