Packaging for crunchy muesli ("muesli croccante" in Italian). The project renders the concepts of product tradition and naturality and, at the same time, its organoleptic characteristics. The package is a combination of half a sachet (kraft paper) and half a box (folding carton): it reminds both the traditional sacks and sachets used in the past for containing the product and the newest and contemporary containers for muesli and cornflakes. The inferior part of the structure (half-box) also strengthens the base of the package and gives more stability and support during all the product life-cycle.
