The project is dedicated to the "prèt-à-manger" purchase system of "zero miles" menus and single courses, in the large-scale retail trade. The main objective is to awaken the consumer through the evocation of the concept of local tradition by means of period images, taken from the collective imaginary, intersected with contemporary graphic elements. Topicality and tradition live together on the same visual and emotional plan, inviting the purchaser to re-appropriate of the ancient cooking roots of his land, with regard to space and time.
